The Challenge
MagickGroup, a manufacturer of premium cabinetry for kitchens and bathrooms, served a B2B market including Home Depot and Lowe’s — and needed to add a B2C strategy without cannibalizing existing business.
Our Approach
We conducted consumer research to identify the drivers of a high-end cabinetry brand, created a separate B2C brand positioning and identity, and designed upscale home design centers in Canada, India, and the United States.
Client
Pillar
The Impact
Sales increase
Net profit margin improvement
Countries. One unified brand.
