The Challenge
Through its parent company Tenet Healthcare, Abrazo acquired a regional hospital chain and needed to seamlessly integrate branding, operations, patient services, and organizational cultures.
Our Approach
We developed and managed the full post-merger integration plan — harmonizing brand identity, naming within the Abrazo family, sub-branding of specialty services, interior design, and change management programs that fostered cultural alignment across the combined entity.
Client
Pillar
The Impact
Cost synergies in year one
Patient care quality improvement
Market capitalization increase
