Building Our First Venture: Science Streaming for the Community That Deserves It

The Challenge

Born directly from the SAH brand process — asking the same three questions we ask every client about brand, innovation, and ventures — Helix+ is a science streaming platform built for the most curious, most passionate, most underserved audience in media.

Our Approach

Led by Paris Hinson as CEO, Helix+ is proof that brand architecture produces businesses, not just brands.

Client

Helix+ — A&P Ventures

Pillar

The Impact

$14M

Total roadmap

BBC

Content partner

2027

Public launch

Brand architecture produces businesses, not just brands.