The Challenge
AT&T sought to accelerate its 5G rollout while simultaneously transforming customer experience for Millennial and Gen Z audiences.
Our Approach
We conducted in-field qualitative research and quantitative segmentation analysis uncovering a key insight: mobile phones served as social currency for these audiences. We designed and executed the first-ever digital Karaoke app that gave consumers a platform to express their creativity and share their talents with millions of others.
Client
Pillar
The Impact
Customer satisfaction improvement
Acquisition increase
Digital Karaoke platform of its kind
